Indianapolis, Ind.


Diana Ross wasn’t the only star at Monster Cables’ annual Retail Awards ceremony at this year’s CES. Dozens of the industry’s top retailers also shared the spotlight as Head Monster Noel Lee honored them for exceptional sales of Monster products during these difficult times.

Lessons to be learned for the independant sales representative Debbie Vaughn President, TDMarketing As a mobile electronics rep, I spend a lot of my time visiting dealers of all sizes. Like many reps, I also work with several different manufacturers. One of the hardest things a rep has to do is be in the middle and keep everyone happy. When times get a little tough, as they recently have, it truly calls for creativity, understanding and hard work. For starters, most dealers expect their manufacturers to remain "true" to them by not signing up another dealer in the vicinity. The tough part is when the dealers don't want to display the

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