Age: 34 Birthplace: Tehran, Iran Education: Cal State Northridge; Biology major Career History: Massoumi emigrated from Iran at 13. While in college, he worked in electronics retailing and was one of the first distributors to handle plasma TVs way back in 1997. He co-founded ProMounts in August 2004. Greatest Business Achievements: Rick designed the lowest-profile plasma wall mount on the market, and was the first to introduce V-BAR technology. Advice: “Look at your competition. Study them, and outdo them.”

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