Custom installation places very different demands on the vendor/dealer relationship, compared to retail By Ray Lepper President and CEO, Home Media Stores, L.C. Vice President, CEDIA For years we've used words like commitment, support and loyalty to describe the nature and quality of relationships between companies who make and distribute hardware and companies who sell it to end users. With the custom installation (CI) segment of the industry now representing more potential business for manufacturers than traditional A/V specialists, and as custom installation provides new sources of revenue and new areas of risk, perhaps it's time to consider new meanings for these old words.

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