Northern Nevada

SIM2 USA said this week that it has added a pair of new representative firms on the West Coast. Steven Lester Company will handle business in Northern California and Northern Nevada, while Morris-Tait Associates will handle the Southern California market.

Savant Systems said Wednesday that it has named new sales representation for three new Western territories

Krell Industries announced the hiring of Coby Owen to its sales force. Owen will work directly with national sales manager Randy Bingham to bring Krell’s Evolution Series to new dealers while maintaining existing accounts. Coby joins Krell’s sales force after leaving his previous position as A/V Sales Manager at Magnolia HiFi in Everett, Washington. Vernon Irvin has been named chief marketing officer, XM Satellite Radio. Irvin will report to Nate Davis, President and COO for the company. His appointment is effective November 14. Irvin will oversee XM’s strategic marketing efforts with responsibility for a number of operating groups, including media and brand marketing; retail,

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