Omaha, Neb.

Diana Ross wasn’t the only star at Monster Cables’ annual Retail Awards ceremony at this year’s CES. Dozens of the industry’s top retailers also shared the spotlight as Head Monster Noel Lee honored them for exceptional sales of Monster products during these difficult times.

Sell the right digital camera the first time so the customer comes back, not the camera Edited by Janet Pinkerton Hard Sell Profile: In the early 1990s, Rob Anderson was a bricklayer who worked retail during the Christmas holidays—first in Dallas, Texas, later in his hometown of Omaha, Neb. He started as an audio sales person at a high-end audio shop in Dallas, then moved to a newly opened Incredible Universe. When returned to Omaha, he worked for Circuit City in audio sales, but he says "I made too much money so Circuit City made me a manager." In April 1998, he moved to

CEO and President Kenneth R. Weller of Good Guys stepped in as chairman of the company's board of directors when Ronald A. Unkefer retired as chairman and as a board member. Unkefer remains the company's largest individual shareholder. Unkefer returned to Good Guys in 1999 to lead the retailer's turn around and brought 11-year Good Guys veteran Weller back into the fold after a seven year stint at Best Buy. Former Senior Vice President of Services for Best Buy Lowell Peters is now chairman of Partsearch's Advisory Board. Peters has been a services industry professional for more than 34 years, including 20 years

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