On redesigning a showroom: “Retailers have to be open to the investment for the potential ROI at the end of the road. You have to understand that in order to keep moving forward, you must change. You have to have a lead-the-pack mentality and present products to customers in a way that will spur the impulse to buy. You have to be aware of and open to the disruptions these improvements will cause for a short period of time. If you’re smart, you can use that as a marketing play.” -Michael Broudy, Strategic Design Consultant for The Fretz Corporation (Philadelphia, PA)
The easiest way for Pete Witcosky to explain what he does for a living would be to say he runs a camera store in Philadelphia. It would make a lot of sense, as Witcosky spends his days working with photogs and selling camera bags, frames, prints, and a huge variety of new digital imaging products. But the one thing you won’t find for sale at Witcosky’s store, called Photolounge, is a camera. “We got rid of them three months ago,” he explains. “It was just becoming too tough to maintain a full inventory and there was very little profit...we’d spend an hour an a
Extra services on mobile phones are what every manufacturer and service provider would like to see consumers gobbling up. But not all users are wowed by anything beyond the ability to phone home. So what is the profile of those who do? M: Metrics, a research firm that monitors the mobile space, recently released information on where power users and non-power users buy their extra services. They also compared what services were the hits in different countries. Displayed here are extras usage in the U.S. and our neighbors across the pond in the U.K. Retail Channel by Subscribers Who Spent $60 or More Per Month
“Here’s what’s going on in an electronics customer’s head: ‘What will allow me to become the person I aspire to be? I know now my life is going to be a constant upgrade. Which new product is going to give me more time and, these days, more privacy? Which digital leeches are going to free me up to time-shift and control my media so I can sleep in, walk my dog, work from home, and watch old Battlestar Gallactica episodes on the airplane?’” Jeff Kallay, “The Experience Evangelist” with TargetX, an Interactive Solutions Marketing Firm based in Philadelphia, Pa.
Audio is a fair-weather friend to retailers these days—it doesn’t always sell as successfully as dealers would like. The root causes for this are found in the attitudes that general consumers have about the category. And the best way to find out what those attitudes are is to ask them directly. The Consumer Electronics Association (CEA) recently conducted a survey of consumers on their audio buying habits. They asked questions not on just what they buy, but how they shop, where they shop and why, how they research information on products, who they trust and what features they consider important. Some answers are predictable, others
While gaming is considered one of the hottest past times around, it hasn’t quite been the boon to the mobile phone market that pundits thought it might be a few years ago. M:Metrics, a mobile market research firm, tracks consumer usage of mobile devices and in a recent study found that, “as the prices and selection of mobile games climb, consumption has remained consistent, with between five and six million mobile subscribers downloading at least one mobile game per month, over the past year.” Despite the flat demand, it hasn’t been for the lack of carriers trying. M:Metrics reported that the number of mobile games