Mom and Pop tackle the 21st Century By Joe Paone Rachelle Friedman repeated a reporter's question: "Why are our customers so loyal?" Without hesitation, she answered herself. "I think it's because we're so loyal to them." Out of the mouth of your run-of-the-mill, carpetbagging CEO, such words might cause savvy readers to roll their eyes sarcastically. But when it comes to Friedman and her lifelong passion, J&R Electronics, the words ring refreshingly true. In this era of crass corporatization of everything, the relatively small, family-owned Manhattan kingdom of J&R Electronics is a welcome and reassuring anomaly. The contiguous consumer electronics superstores of J&R take

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