SIM2 has announced a suite of new products on the occasion of the company's 15th anniversary. The products include the Crystal 35 and 45 home entertainment projectors, and the C3X LUMIS 3D SOLO, and C3X LUMIS 3D HC 3D projectors.

In a candid interview from his Rubican Estate Winery in Rutherford, Calif., legendary filmmaker Francis Ford Coppola explained why he had sought out a relationship with projection system manufacturer SIM2 Multimedia.

SIM2 announced Tuesday that the legendary director of "The Godfather," "The Godfather Part II" and "Apocalypse Now," Francis Ford Coppola, will be featured in the company's global marketing campaign in the next year.

"We write an important page in our history as we proudly reveal our relationship with Francis Ford Coppola,” Maurizio Cini, President of SIM2 Multimedia, said as part of the announcement.

“Mr. Coppola, like SIM2, is a perfectionist always striving to be at the forefront of his craft. His productions are not just movies; they are real masterpieces. At SIM2, we share the same vision which is why we both chose to walk this path together.”

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