Princeton, New Jersey

Debbie Schaeffer is a civil engineer by training, a retailer by heritage. As the third generation President of Mrs. G TV and Appliance (her nanogenerian grandmother, the original Mrs. G, still greets customers) in the Princeton, New Jersey, area, Schaeffer manages an enormous (20,000 square feet) showroom of low-to-high-end product. Just recently, she decided to overhaul that showroom. “The store moved into to this facility in 1971,” she says, “Before us, it was a meat-packing operation!...We’ve made improvements here and there over the years, but it was time to upgrade the whole store.” The timing couldn’t have been better. Last year, one of Schaeffer’s

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