Raleigh, N.C.

Editor in chief of Dealerscope

One of the more interesting announcements at CES included the combination of new products, cutting-edge technologies and innovative business strategies. But this full solution wasn’t rolled out by a leading manufacturer or highlighted on the show floor. It was delivered by a retailer striving for a new life in the consumer electronics market.

One of the more interesting announcements at CES included the combination of new products, cutting-edge technologies and innovative business strategies. But this full solution wasn’t rolled out by a leading manufacturer or highlighted on the show floor. It was delivered by a retailer striving for a new life in the consumer electronics market.

Unlike some dealers, Mark Ormiston, president of Definitive Audio, doesn’t have trouble pushing audio. It’s in the company’s blood. Seattle’s Definitive Audio started life 35 years ago and still focuses on its core product base. “Audio is 60 percent of our total business,” Ormiston said. Yet even he was astonished when Definitive’s recent audio promotional event, Music Matters III, drew a score of vendors and 533 RSVPs. “Although the odd person may have had trouble finding parking, they all came,” he said. Ormiston has been able to successfully sell higher-end, higher-ticket, higher-margin audio all those years. And with the public’s exploding interest in MP3

Associated Volume Buyers/Brand Source 100 S. Anaheim Blvd., Suite 250 Anaheim, Calif. 92805 Phone: (714) 502-9620 FAX: (714) 502-9627 Web site: www.brandsource.com e-mail: bob.lawrence@avb.net Bob Lawrence, Executive Director Bill Pleasants, President Kathy Maloney, Comptroller Mike Allen, General Manager Furniture Jim Ristow, General Manager Electronics Members: 1,800 Storefronts: 2,500 Regions: 17 Divisions: 4 Sleep Source-Mike Allen Home Entertainment Source-Jim Ristow Mobile Entertainment Source-Jim Ristow Home Rental Source-Mark Taylor Annual Sales Volume: $5 billion Key Suppliers-Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, EchoStar, DirecTV and Yamaha Key Suppliers-Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck and Bosch Key Suppliers-Furniture:

U.S. Listing for the Consumer Electronics and Major Appliance TradeAssociated Volume Buyers/Brand Source 5000 East Spring St. Suite 390 Long Beach, Calif. 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 Web site: www.brand-source.com e-mail: bob.lawrence@avb.net Bob Lawrence, Executive Director Bill Pleasants, President Kathy Maloney, Comptroller Mike Allen, General Manager Furniture Jim Ristow, General Manager Electronics Members: 1,800 Storefronts: 2,500 Regions: 17 Annual Sales Volume: $5 billion Key Suppliers, Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, EchoStar, DirecTV Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck Key Suppliers, Furniture: Ashley, Action-Lane, Powell, Best Chair, Simmons,

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