Rapid City

“We’re not trying to move boxes, we’re trying to sell service. That works for us out here. If we can actually get a customer through the door, our closure rate is high. The hard part is getting them in, getting them to talk to us. All the information on the internet, everything they’ve seen at box stores, all the acronyms, it puts people on the defensive. By the time customers walk in our doors, they’re so damn confused by all the product info out there, we can guide them in the right direction. People are starting to understand you get what you pay for.”

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