In a candid interview from his Rubican Estate Winery in Rutherford, Calif., legendary filmmaker Francis Ford Coppola explained why he had sought out a relationship with projection system manufacturer SIM2 Multimedia.

SIM2 on Friday launched its international advertising campaign featuring legendary filmmaker Francis Ford Coppola. The launch was held this week at Coppola's Rubicon Estate in Rutherford, Calif, and included a tour of Coppola's winery.

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