Perhaps more than any other state in the union, California represents the American dream—the ultimate destination when the urge arises to reach a new frontier. It has been regarded by many ambitious dreamers as the land of opportunity, a melting pot of cultures, the location of the Gold Rush, Tinseltown and the center of the dot-com boom and bust. The beaches, mountains and cities of California are among the most beloved places in America to live, play and visit. CE retailers face a rapidly changing demographic in the Golden State. The whitebread California of the post-World War II years, as embodied by the likes
Sacramento/Stockton/Modesto Entrances & Exits: Fry's Electronics converted an Incredible Universe. CompUSA took ownership of and converted one Computer City site. Office Depot opened a new Stockton store in September. The good guys! remodeled a Modesto store and in July opened a new 30,000-sq.-ft. Audio/Video Exposition store on Arden Way in Sacramento. Retail development in Placerville has picked up. OfficeMax opened there in 1998. Wal-Mart and Target both received separate approvals (pending an adjustment of traffic impact fees) to open locations along Missouri Flat Road on the western edge of Placerville. Target's new Placerville location will be in the proposed 500,000-sq.-ft. Sundance Plaza Shopping Center.