Saks 5th Avenue

Amber Dinh, “VIP Concierge” for Starpower, a home theater retail chain in Dallas, Texas “I often pick the brains of people in other parts of the retail market. It’s almost like a religion: if you want to be strong in your own, what you need to do is go study others’ to give you a foundation. Buyers from Nordstroms and Saks 5th Avenue have given me ideas about how to best serve customers. Just this past weekend, I threw a birthday party for one of our clients … decorated the store with 200 balloons, a fountain flowing with champagne, the works. Two hundred people showed

“I often pick the brains of people in other parts of the retail market. It’s almost like a religion: if you want to be strong in your own, what you need to do is go study others’ to give you a foundation. Buyers from Nordstroms and Saks 5th Avenue have given me ideas about how to best serve customers. Just this past weekend, I threw a birthday party for one of our clients....decorated the store with 200 balloons, a fountain flowing with champagne, the works. 200 people showed up! We kept the store open until 11 p.m. That kind of treatment makes a statement.”

There's been a lot of talk lately about the female demographic. The CE business may have been considered a man's world in the past, but as this archaic notion is challenged, retailers and manufacturers are waking up to this brand of consumer. Some retailers are already well-attuned to the idea, creating showrooms and environments that appeal to women (and plenty of men, too). But there are other changes to make in the retail environment that will help dealers appeal to what women want, or don't want. This month, Dealerscope spoke with Jen Drechsler, co-director of brand consulting for Just Ask A Woman, a

More Blogs