Salt Lake City, Utah

Diana Ross wasn’t the only star at Monster Cables’ annual Retail Awards ceremony at this year’s CES. Dozens of the industry’s top retailers also shared the spotlight as Head Monster Noel Lee honored them for exceptional sales of Monster products during these difficult times.

Retail is about understanding human nature. Those individuals who understand that principle learn retail very quickly while those who don’t struggle. There is no better place to learn human nature than selling on a retail floor. What I am constantly learning about retail is it’s like a chess game and knowing what the next move should be. I have a great-great-grandfather who was a frontier county sheriff and a deputy U.S. Marshal in the late 1880s. I have been researching material for a book over the past 10 years that I want to write about his life. It covers the outlaws he tracked down

Age: 35 Education: B.A., Brigham Young University Career History: Mike was owner of Great Harvest Bread Company, Reno, Nev.; sales Engineering director for STSN, Salt Lake City, Utah; and president of Custom Home Control, San Diego, Calif. One of Seamons’ biggest challenges is communicating the real-world value of the connected home. “We have been selling this dream to consumers for more than 30 years, but our biggest (problem) as an industry is still lack of awareness and purpose,” he said. “We are constantly working with our dealers to learn what the real values are to their customers and creating interesting ways to present

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