San Luis Obispo, Calif.

Age: 33 Birthplace: Lancaster, Calif. Education: Undergraduate studies in Boulder, Colo; MBA at Cal Poly, San Luis Obispo, Calif. Career History: Following college, Cutting lived in Spain and when he returned to the States, taught high school Spanish. He then pursued his business “itch” at Cal Poly and began working on entrepreneurial small businesses with other students, becoming part of the Sun Microsystems E-Commerce Incubator Program. While working for Sun, he co-founded Niveus Media in 2002, leaving in 2004 to focus fully on Niveus. Greatest Business Achievements: Developing the fifth generation of Niveus products in just five years. Advice: “Become an expert

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