Santa Clarita, Calif.

SoundMan Car Audio, a Santa Clarita, Calif.-based retailer that has amassed millions of views on its YouTube channel thanks to a video of iPad integration, has debuted a social networking site within its website. The idea is that “this site will soon become known as the Facebook of the car audio world,” according to Sound Man’s Doug Bernards. Users can sign up and create a profile where they can display photos and videos of their installs. Members can join the SoundMan crew in a live video stream, ask questions or “just chill with your favorite car audio crew,”

The AVC Group, which includes the Elan, Niles, Xantech, Sunfire and ATON brands, said this week that it is consolidating its independent sales rep network from 45 firms to around 15.

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