"You really have to go out of your way for people. Thats how we all started, and then some of us got arrogant and lost that service-based model, but you have to do it. You put in the long hours, the early mornings and late nights. If a client's TV isn't working at 8 p.m., you got to go. That's what makes your reputation."

Age: 37

Education: High School “One of my customers asked me where I had my degree from, and I said, ‘I don’t.’  He thought I must’ve gone to MIT.”  

Career History: Calise entered the CE industry through a car door,

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