Southeastern Pennsylvania

How Hifi House partnered with a local magazine to showcase its talents to thousands—up close and personal By David Dritsas Here's a question for small retailers: If you could have nearly 5,000 potential customers walk through your retail showroom in a period of a few short weeks, would you do it? On top of that, how would you like nearly 10 months of editorial exposure in a local lifestyle magazine to go along with it? A resounding "yes" would be the answer for most dealers. At Broomall, Pa.'s Hifi House, that's almost exactly what they were able to do by striking a partnership with

In modern-day retailing, it's just not enough to run a circular in the local newspaper. Today's retailers need to invent compelling and interesting promotions to help differentiate themselves from the competition. And while coming up with an effective promotion is challenging, it can be an opportunity to release the creative side and to experiment with new strategies. Dealerscope looked at many of the great promotions run this year by businesses large and small and picked some of the best to serve as examples of what can be done to make a business stand out. From the expensive to the economical, the national to the

CE Retailing in the 20th Century By Natalie Hope McDonald & David Dritsas In 1944, Chicago-based Arrow Radio & Appliance Shop made $1,000 a month in radio repairs by adding a unique feature to its store. Proprietor Al Palacz screened something that the average consumer didn't yet have access to—television. The Zenith-branded motion picture projections were shown in the store every Wednesday, attracting new customers with popular shows of the day. This retail tactic is still going strong at modern-day Sounds Like Music in Phoenix, Arizona, where President Dave Wiggs installed a 15-foot-wide screen in his own storefront window to attract would-be home

More Blogs