Southland

 For all his self-deprecating humor and understated, workmanlike charm, Ed Kasza is, quantifiably, one hell of a salesman. In fact, just this past January, he was honored by Monster Cable as the nation's "Most Monsterous Retail Salesperson" of 2008.  The man can move product, an even more amazing accomplishment when you consider that his market, though spanning a fairly wide footprint, is not especially affluent.  

"If a guy comes in to by a $50 DVD player, Ed treats him the same as the guy who's spending $500 thousand with us," said Wexler. "I think that's what keeps people coming back over and over and over.  He fights for them.  Frankly, sometimes he fights too much for them, heh. But he's their advocate and they know it."

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