Best Buy has a multi-pronged strategy for increasing its sales among Hispanic and Latin American customers
Of more than 900 stores nationwide, Best Buy operates 251 locations focused on Hispanic consumers. “Hispanics make a significant impact on our business today,” said Joanna Lauren Duffy, vice president of Best Buy’s media relations and global consumer marketing in New York. “We expect them to account for a large percent of our growth in the next three years.” That’s why at select Best Buy locations, you’ll likely find an emphasis placed on Spanish-language services. “Bilingual employees wear name tags indicating their language abilities,” Duffy said. “We have also implemented an integrated bilingual in-store experience in these 251 stores, including bilingual signage, brochures and
Note: This list is presented as a partial list of Sirius' programs as of March 2001. A final list will be announced by Sirius Satellite Radio at the launch of its national radio service this summer. Hits Top 40: Current hits, top-of-the-charts music. Pop Mix: A rock-based mix from mainstream to retro and alternative. Soft Rock: Pop hits from today and yesterday. Love Songs: A soft and romantic blend featuring the gentle sounds of artists past and present. 50s' Hits: Dick Clark and American Bandstand rock around the clock. 60s' Hits: Sixties classic and lost pop hits of the era. 70s'