Syracuse

The tallest building in Philadelphia is now host to a one-of-a-kind Sony Style store, a brand new, two-brand partnership with cable giant Comcast called "Sony Style Comcast Labs."

Eight Decades of Advertising and Merchandising Consumer Electronics By Joe Paone and Collin Keefe You could say consumer electronics and appliance advertising and merchandising has been all about windows these last 80 years. Store windows stand as the ultimate synthesis of advertising and merchandising, attracting customers into the store and delivering marketing messages (advertising) while promoting and displaying products on the retail premises (merchandising). The windows of the 1940s were those of the family-owned independent dealers, stalwarts of Main Street, anchors in the commercial districts of downtown U.S.A. The windows of the late 1950s began to look more global, as Japanese manufacturers entered the

U.S. Listing for the consumer Electronics and Major Appliance trade Associated Volume Buyers 5000 East Spring St. Suite 390 Long Beach, CA 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 Web site: www.brand-source.com e-mail: blawrence@avb.net Bob Lawrence, Executive Director DeMar Young, Presiden Kathy Maloney, Comptroller Mike Allen, Furniture Coordinator Jim Ristow, Electronics Coordinator Members: 1,800 Storefronts: 2,400 Chapters: 17 Annual Sales Volume: $5 billion Key Suppliers, Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, EchoStar, DirecTV Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck Key Suppliers, Furniture: Ashley, Lane Action, Powell, Best Chair, Simmons, Stratford, Pulaski, Howard Miller Description:

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