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Hard Sell Profile: World Wide Stereo Retail Sales Manager Mike Toll took his first stereo apart when he was 11 years old. He has been in the audio/video business for 11 years. Toll spent six years performing mobile electronics installations and three doing home installations. Toll got involved in full-time sales four years ago. He has been in his current position for 1.5 years. How do you approach a customer? I use several approaches. I ask if they have ever shopped with World Wide Stereo, or I ask whether they have they seen a particular product or technology. How can you tell he

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