West Chester

By Grant Clauser An hour's drive from Dealerscope's Philadelphia offices, a landmark sprawls across several acres of West Chester real estate. Visitors arrive daily in tour buses for a personal look at the retailer that reaches 75 million homes, as many as 5 million at any one time, with annual global sales exceed $2.9 billion. Since its launch in 1986, QVC has become a household name to many Americans, and the QVC business model has earned more than a passing glance by traditional retailers and product vendors alike. Under the roof of the vast complex, elaborate studio sets are assembled and disassembled

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