Windy

There was a palpable air of optimism and brightness at HTSA's fall conference in Chicago this week, one that stood in sharp contrast to the Windy City's chilly autumn weather. Dealers and integrators spoke of strong business performance in the first half of the year, which they expect to continue through the holidays.

A years-long dispute about Walmart's expansion in Chicago has apparently been resolved, with the City Council unanimously approving a zoning change that will allow a second Walmart store on the Windy City's South Side.

Specialized Selling Strategies By Laura Spinale Any marketing guru will tell you this: You can't sell to everyone. The Four Seasons Restaurant in New York does not serve its $45 filet of bison with truffle sauce alongside 99-cent six-pack chicken strips. Jaguar has never manufactured mid-price minivans. Successful companies find a profitable socio-economic niche and sell to it. Customers who operate outside that niche take their business elsewhere. If you don't like or can't afford The Four Seasons' buffalo, you can get some chicken strips at KFC. CE retailers have begun to accept and implement this philosophy. With the

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