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Massaging private and prospect sale invitation lists from new angles By Janet Pinkerton Computerization has simplified generating invitation lists for a retailer's private sale, but simply pulling a list from a retail customer database is only the first step towards a profitable sales event. Besides practicing good in-house "list hygiene," retailers tap out-of-house services to "clean" the list-remove duplicates—correcting or updating addresses to improve their investment in postage and mailer costs. Often, these companies also will profile a retailer's current customer base and more accurately cast a direct-mail net for new clients. More options for database services are available to retail as some

CE Retailing in the 20th Century By Natalie Hope McDonald & David Dritsas In 1944, Chicago-based Arrow Radio & Appliance Shop made $1,000 a month in radio repairs by adding a unique feature to its store. Proprietor Al Palacz screened something that the average consumer didn't yet have access to—television. The Zenith-branded motion picture projections were shown in the store every Wednesday, attracting new customers with popular shows of the day. This retail tactic is still going strong at modern-day Sounds Like Music in Phoenix, Arizona, where President Dave Wiggs installed a 15-foot-wide screen in his own storefront window to attract would-be home

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