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By Tatyana Sinioukov "Create once, manage centrally, publish anywhere," are the six words that would summarize what Full Degree, a marketing content management company, is trying to do for manufacturers and their channel partners. "We're creating a content management system that's designed specifically to address product information management," explained Mark Bonham, president and founder. "The concept in a Full Degree solution is to have a centralized platform and to put all product information in a central repository and then be able to manage this information in one place and to publish it online and offline," he elaborated. Bonham said he has noticed, when

By Tatyana Sinioukov "Create once, manage centrally, publish anywhere" are summarizes Full Degree's business proposition for manufacturers and their channel partners. "The concept in a Full Degree solution is to have a centralized platform and to put all product information in a central repository and then be able to manage this information in one place and to publish it online and offline," explained Mark Bonham, president and founder. Manufacturers, he said, distribute product information in different formats, from paper to CD-ROMs, and rely on retailers and other channel partners to reproduce it accurately. They also need to use accurate and up-to-date

By Tatyana Sinioukov What's a retailer to do with excess and returned merchandise? Resell it, of course. There are many resale channels, online and off, that a retailer can use to make a profit. One of the tricks is to bypass storage and liquidation costs by using a third-party reseller that would store and process the merchandise in its own facility. ReturnBuy, Inc., based in Ashburn, Va., specializes in reselling excess and returned merchandise through online and offline resale channels such as eBay and Yahoo auctions. The company started operation in fall 2000 and also opened a 250,000 sq.ft. processing center in Columbia, S.C., last month.

Energizer Reworks Lines Energizer last month announced a retooling of its flagship Energizer brand, placing its photo battery line under the Energizer e2 umbrella, readying a new Energizer ACCU Rechargeable and designing an innovative hearing aid battery dispenser. Energizer retooled its Energizer battery, giving it more power and easier-to-read packaging, for a brand relaunch as Energizer Max. Energizer says it will roll out "further performance enhancements" to the Energizer e2 brand this fall, specifically promising that by Fall 2001, Energizer e2 "will last up to 23 percent longer in high-drain devices than when it was first introduced." Energizer also relaunched its

Consumer e-commerce is on a roller coaster ride, with holiday sales racking up amid a market shakeout that began earlier this year. Tapping the Internet's efficiencies is a competitive necessity. Retailers are leveraging the Internet as a communication tool, whether they are communicating with suppliers' manufacturing plants in Japan or buying group members. Vendors, seeking ways to efficiently support the industry's buying groups, are investing up extra nets to distribute program information and merchandising materials, in addition to aggregating members' buying group forecasts and purchasing orders. Major retail players, including Target Corp., Best Buy, KMart and Walgreens, created the WorldWide Retail Exchange, a Web-based, business-to-business marketplace. Member

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