The CT Lab Guide to Winning CES 2017
It’s almost impossible to believe that we’re already gearing up for yet another CES in Las Vegas. Almost as impossible to believe is that this year, when CES 2017 opens up at the Las Vegas Convention Center, it will mark the 50th year of the Consumer Electronics Show, which is owned and operated by the Consumer Technology Association.
With all of the hoopla, excitement, and all out craziness that goes on in Las Vegas during the few days that CES is in town, it’s entirely too easy for those in attendance to get distracted from their main goal of being at the show. It’s crucial—whether you’re a retailer walking the show floor(s), a manufacturer exhibiting, or press trying to cover the latest and greatest tech—to go into CES with a solid strategy. Map out your booth visits. Be sure to hit all of the different venues. Circle the keynotes that you want to be in the audience for. The list of must-dos is extensive.
But even all of the preparation in the world might not be enough to truly stay on track. The show is just massive.
Consider some of these facts and figures:
- Over 177,000 – industry professionals attended CES last year—a record-breaking attendance number
- Over 158 countries were represented at CES 2016 (that’s 81 percent of all countries)
- More press were at CES 2016 than were at the Rio Olympics this summer
- More than 200 government officials were at CES
- The show floor encompasses several venues and around 2.47 million net square feet—equivalent to more than 34 football fields
- The number of companies that will be on hand to exhibit products at CES 2017? Try more than 3,800
So with all of the noise and distractions, how can your company stand out?
Marketing opportunities exist all over the place leading up to, during, and even after CES. It’s all about finding those opportunities, taking advantage of them, and exploiting the heck out of them.
CT Lab can guide companies along that path to marketing success at CES, starting with the official CES Show Guide and Directory books.
The 2017 CES Official Show Directory. The Show Directory is the only CES publication available on-site that contains detailed information regarding official CES exhibitors. And not only does the directory fall into the hands of every attendee, it goes home with them and acts as a Yellow Book for the consumer tech industry throughout the remainder of the year. Whether your company is listed in the directory, or you take out an add in the book, your company’s name will be within arms reach of more than 60,000 industry professionals.
To sign up for the CES directory, please submit our online order form here.
The CES 2017 Official Show Guide & Maps. The Show Guide and Maps book is the official on-site resource for CES attendees. It’s a navigation tool for all things CES. Inside, readers will find listings for all events and experiences throughout the week, marketplace listings, show services, maps of the venues, exhibitor listings, and more. This book is the go-to resource for CES attendees, and, like the Show Directory, you have the opportunity to get your company’s name displayed prominently.
To sign up for the CES show guide, please submit our online order form here.
The official CES publications are just the tip of the iceberg as far as marketing opportunities are concerned. Dealerscope, CT Lab’s flagship publication, will produce a special CES edition in January that will make its way to the show. The issue will include profiles of the 2017 Dealerscope Hall of Fame inductees, as well as the results of Dealerscope’s first annual IMPACT! Awards program. More than 40,000 issues will be on hand in Las Vegas, and, of course, the issue will be published online.
If you’re thinking to yourself, ‘When are they going to get to the video offerings?’ Think no more. Video is a crucial component to any successful marketing effort, and it’s not lost on us here.
The editors at CT Lab will be making their way throughout the city of Vegas to cover the show in all kinds of ways, including shooting SnapshotPro videos for our exclusive video program. Accompanied by a team of video professionals our editors work with exhibitors to develop 60-second promotional videos that are shot right at your booth. The program also includes a 30-second social-ready clip pulled from the full video. Those clips are then posted on the Dealerscope website, shared in our newsletters, and placed on our homepage. In total, more than 1 million partner outlet impressions will be garnered through our associated networks.
These videos are not only a great way to drum up excitement at the show, but companies who work with us will be able to use these videos to continue to market themselves after CES closes its doors and attendees head home.
And, on the topic of videos, consumers and retailers today thoroughly enjoy a good product review video. Dealerscope has a video channel on site designed to allow us to do specifically that—review products. UNBOXED is a great opportunity to have your product—whether it’s available now, launching at CES, or even if it’s just a concept piece—to get tested, used, and reviewed for an audience of consumers and retailers. Check out the work we’ve already done reviewing products, and if you’re interested in having something reviewed, reach out to editor Rob Stott (firstname.lastname@example.org).
UNBOXED will also be on site at CES at the CT Lab booth in the lobby of the Las Vegas Convention Center. If you’re interested in having your product reviewed live on site, reach out to us, and be sure to stop by the booth.
When it comes to marketing yourself and getting your name out there—even at the largest, craziest consumer tech tradeshow known to man—The opportunities are endless. It’s really up to you to make sure that you take advantage of the opportunities that are available to you.
CT Lab, the parent agency of Dealerscope, is made up of a litany of brands, live events, publications, and newsletters with a focus on the Consumer Technology industry. We disrupt with cutting edge techniques which integrate best-in-class data, next-gen digital products, authoritative content, and comprehensive back-end technology solutions.