Acceptance Factor

Editor in chief of Dealerscope

The six-year-old StJohn Group, the exclusive North American distributor of select design-oriented lines to an 800-dealer network of custom integrators, will begin shipping next month its first video product ever: the inaugural model in a new line of front projectors it has taken on. The CineVersum Black Wing Two, at $9,995 retail, boasts what John Caldwell, StJohn’s sales director and co-founder, says will be “the strongest specialty support program in the industry for this type of product – namely, instant availability of in-field replacement products and the highest margins available to specialists.” The latter will be effected through different bundled purchases

Picture size and picture quality are more important than price to projector customers Edited by Markkus Rovito Hard Sell Profile: Don Barber's career has revolved around consumer electronics since 1975. From 1981 to 1989, he worked for an interior design company in Michigan doing custom installations of interiors, kitchens and electronics all over the country. Following that, he headed up the custom installation department of Classic Stereo in Grand Rapids, Mich. Joining the store a few months after it opened, he has worked for Audio Video Environments in Nashville for the last seven years, and is currently Sales Manager. Audio Video Environments currently carry

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