Alex Haynes,

Alex Haynes, Jr., Owner, Dewey’s TV & Home Appliance, San Clemente, California Alex Haynes, a second-generation retailer at Dewey’s TV & Home Appliance in San Clemente, California, has spent his adult life presiding over a 10,000 square foot store (including the warehouse) that’s been traditionally 70% appliances, 30% electronics...until this year, when flatpanels have pushed his sales to over 3 million/year and inspired him to rework his marketing model. “Electronics are what’s hot this year, and I do a lot of advertising for high definition TV’s on local cable. I saw that they [Cox Cable] were running ads for their high definition services. So, I

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