Monster announced Thursday that recording artist and producer Swizz Beatz has purchased a stake in the company and joined its executive board. Swizz Beatz, whose real name is Kasseem David Dean, has worked with such artists as Jay-Z, Beyonce and Kanye West, and his wife, Alicia Keys, performed at Monster's concert at International CES last month.
The week belonged to BlackBerry. New operating system, new phones, maybe even a shot at turning things around. But perhaps the most surprising twist at the company's big Wednesday launch was the appearance by Alicia Keys. The Grammy award-winning pop star wasn't there to simply vouch for the trendiness of the new devices. She is now the struggling company's global creative director.
The appropriate response is probably 'WTF.' Actually, it's a match that makes about as much sense as, say, Lady Gaga teaming up with Polaroid or Jessica Alba hawking Windows Phone.
Monster has landed a huge headliner for its annual Retailer Awards show and concert at International CES. Multi-time Grammy winner Alicia Keys will deliver "a burning performance" at Monster's show.
Samsung Electronics announced Wednesday that it has partnered with Grammy winner Alicia Keys to promote the company's DualView family of digital cameras
By David Dritsas XM Satellite Radio announced that it will reshape its 100-channel lineup in order to add new channels and is entering a new category for satellite radio, special, extra channels for an additional monthly fee. As of June 30, 2002 the company reported approximately of 137,000 subscribers of its satellite-delivered, digital radio service. XM President Hugh Panero noted in a statement from the company, "Based largely on subscriber feedback, we're making a number of enhancements to XM's 100 channel lineup." The result will be the addition of nine new channels, including a new premium channel, the cancellation of seven channels and the