Alison Casey

Distribution in Europe is fragmented since it involves a group of individual countries rather than one nation, each with its own retail landscape. Although there are retailers that do operate in more than one territory there are no dominant Pan-European retailers that are the equivalent of Wal–Mart in the United States; even the Metro Group with its expanding MediaMarkt/Saturn stores are only present in a handful of territories. Instead, each territory has its own dominant retailers with their own ordering/goods in procedures (i.e. direct to store/via DC/via wholesaler and different IT capability and willingness or ability to adopt VMI). This makes for servicing the

Within three short years, global annual revenue from mobile TV and mobile video on demand (VoD) could jump almost 800 percent, to $18 billion, over this year’s total, according to a new report from Understanding & Solutions. That $18 billion excludes revenue from advertising, sponsorship and added interactive services, said Alison Casey, business director of content & services at U&S. Last year, several events generated interest in mobile TV, particularly the FIFA World Cup in July. 3 Italia’s WalkTV, however, was the only major Mobile TV launch using broadcast technology, although a number of smaller-scale services launched, including Debitel in Germany and Virgin

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