Amber Dinh

Amber Dinh, “VIP Concierge” for Starpower, a home theater retail chain in Dallas, Texas “I often pick the brains of people in other parts of the retail market. It’s almost like a religion: if you want to be strong in your own, what you need to do is go study others’ to give you a foundation. Buyers from Nordstroms and Saks 5th Avenue have given me ideas about how to best serve customers. Just this past weekend, I threw a birthday party for one of our clients … decorated the store with 200 balloons, a fountain flowing with champagne, the works. Two hundred people showed

“I often pick the brains of people in other parts of the retail market. It’s almost like a religion: if you want to be strong in your own, what you need to do is go study others’ to give you a foundation. Buyers from Nordstroms and Saks 5th Avenue have given me ideas about how to best serve customers. Just this past weekend, I threw a birthday party for one of our clients....decorated the store with 200 balloons, a fountain flowing with champagne, the works. 200 people showed up! We kept the store open until 11 p.m. That kind of treatment makes a statement.”

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