Ame Wadler

According to a recently completed study by Burson-Marsteller, a growing number of consumers think that fake product reviews on Web sites or community forums, or positive comments added by corporations, are a problem, and 30 percent say they are a big problem. This issue of creating a fake buzz online through the use of “placed” product reviews or company-written blogs is hurting what had been considered a reliable online buying resource for consumers - peer product reviews. Several companies have been called out recently for attempts to create this fabricated buzz online, including Wal-Mart, which recently created a fake blog promoting a variety of

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