The last couple of years, Best Buy has based its holiday advertising on celebrity endorsements. Two years ago it was Amy Poehler, the following year it was a great of B-listers, including Poehler's former husband, Will Arnett.
Millions of Americans make it a point to watch Amy Poehler when she's on television. Now, there's hope that she can help sell TVs, too.
She starred last night in a fairly amusing Super Bowl ad for Best Buy. While still the world's largest consumer-electronics retailer, struggling Best Buy needs all the buzz it can generate. New CEO Hubert Joly has acknowledged that it suffers from a image problem-too expensive, too irrelevant-and that competitors like Amazon.com and Walmart.com are beating it on the Web.
Actress and comedian Amy Poehler will follow in the footsteps of Justin Bieber, Ozzy Osbourne and a slew of technology innovators, and will star in Best Buy’s Super Bowl commercial next month, the company announced Wednesday.