Andrea Immer Robinson

Retail Advice: Vendor Sponsored Postcards Bill Brennan of Foremost Appliances in Chantilly, Va., recently shared with NARDA a great and very cost-effective way to get the word out about your special programs or upcoming events: oversize advertising postcards funded by your vendors. Working with a graphic designer, Brennan developed and mailed postcards to 3,000 home developers in his area. The cost, which was just under $2,000, was paid by the vendor whose product was featured, AGA. Brennan’s goal with the program is to provide a regular series of attractive postcards showcasing new and interesting products that are available at Foremost Appliances. Overall response to his

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