Andrew Nelkin, Inc., the wholly owned Internet subsidiary of Best Buy Co., Inc., appointed Lynn Morris to the position of senior vice president of operations. Formerly a vice president with Best Buy, she is responsible for's information systems, fulfillment functions, human resources, finance and project management. Pioneer Electronics (USA) Inc. announced the promotions of Kevan Morris to senior vice president and Keith Burnett to vice president of marketing, both for the car electronics division. Gene Kelsey has been named to head Panasonic Consumer Electronics Company's (PCEC's) newly formed Brand Strategy Group as vice president and general manager. He was formerly vice president and general manager of

Robert A. Perry has been named vice president of marketing at Mitsubishi Digital Electronics America (MDEA) in Irvine, Calif. Perry, who had been director of marketing, is responsible for the company's consumer products marketing function, including marketing communications, government affairs and public relations, product development and national retailer training departments. Panasonic Consumer Electronics Company (PCEC) has appointed Andrew Nelkin, formerly general manager of the Consumer Video Division, to vice president and general manager for the company's newly formed Optical and Network Development Groups. As head of the Optical Group, Nelkin will direct the development and marketing of optical-related consumer products, including digital and

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