HP Thursday officially announced a CEO change that had been rumored for 24 hours, naming former Ebay CEO Meg Whitman its new chief executive. Whitman replaces the departing Léo Apotheker, who had been in place for less than a year.

HP has named Martin Homlish, a longtime veteran of Sony, as its new executive vice president and chief marketing officer. Homlish will serve as a member of the company’s Executive Council and report to CEO Léo Apotheker.

When it comes to being a leader in the tech industry, how important is the “coolness” factor? Clearly, the iPhone and the iPad are cool products, therefore making Apple a cool company. Android’s coolness factor is also on the rise - scoring a few extra points on the coolness scale for Google, as well.

But can HP - an old school tech company right up there with IBM - score some coolness points to drive its popularity among consumers? New CEO Leo Apotheker is pretty sure it can.

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