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Sony Computer Entertainment America (SCEA) today announced that Jack Tretton has been named president and chief executive officer for the company, replacing Kaz Hirai who will be appointed president and group chief operating officer for SCEA parent company. Tretton was formerly SCEA executive vice president and co-chief operating officer. A member of the original management team chartered with launching PlayStation in North America in 1995, Tretton brings more than 23 years of consumer product experience to his new role. Electronic Expo added Mike Bonder to its buying staff. Bonder, has a long history in CE retail, holding positions such as vice president and general manager

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