Bernie Sapienza

Editor in chief of Dealerscope

Elan takes a chance at hosting its own dealer conference By David Dritsas Elan Home Systems wagered that it could host a two-day conference for its network of dealers, hoping that many of them would make a trip off the beaten path to Lexington, Ky., home to horse racing, bourbon and Elan's corporate headquarters. The bet paid off in spades, as approximately 380 people attended, beating the company's most optimistic expectations. The population ranged from owners to salespeople to technicians. "I was hoping for 150," said Cat Fowler, director of marketing for Elan, "but by the the end I was unfortunately turning people

Best Buy Founder Richard M. Schulze will turn over his CEO responsibilities to Vice Chairman Bradbury H. Anderson, effective June 30. Schulze remains chairman of the board. Prior to the promotion, Anderson was president and COO, responsibilities that on March 3 will be assumed by Allen U. Lenzmeier, formerly president of Best Buy Stores. Michael P. Keskey, formerly executive vice president of Best Buy Stores, will become resident of Best Buy Stores, also on March 3. The Wiz appointed Laurie Clark senior VP, general manager—merchandising and marketing, and Bill Shull, senior VP, sales and operations. Both Clark and Shull are formerly of TransWorld Entertainment. MEGA Group

By Markkus Rovito There are two kinds of coffee drinkers in the world: the kind that settles for a large coffee with cream from Dunkin' Donuts and the kind that insists on an iced mocha latte from Starbucks. "The big box guys are like Dunkin' Donuts; we're like Starbucks," said Noah Herschman, vice president of marketing for Tweeter Home Entertainment Group. "Starbucks is for people who are serious and passionate about coffee. We want to be the store for people who are passionate about not only consumer electronics, but also movies, music and sports, which is what you use consumer electronics for." Tweeter's

By Jamie Latshaw Flat to down is what the mobile electronics industry is looking at right now for the mid-year '98 market. Nobody denies it, and most agree that reversing it has been and will be a long, progressive battle. According to a panel at Dealerscope's roundtable at Fuse '98 in Atlantic City, new product with a new target market and smoother OEM integration could be the keys to a sooner rather than later upswing in profits. "With the 18- to 24-year-olds, we have enjoyed a hearty base," Bernie Sapienza, vice president of merchandising, Tweeter, said. "We also have the opportunity now with a

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