Bill Ante

By Jamie Latshaw What was hot in '98 in major appliance stores? Product innovation and a little help from Mother Nature made 1998 a very good year. The weather was a considerable factor, putting retailers in position for a stable year as the sale of air conditioners rose from 1997, with a cool, low-humidity summer and not many a/c sales. In addition, a number of product trends took hold this year and likely will keep the market going into 1999. Healthy Water Hype Water filtration systems in side-by-side refrigerators saw a big push. Maytag's lines, specifically the Jenn-Air Twin Fresh side-by-sides, promote its "fresh ideas" in refrigeration and water filtration. GE Appliances

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