Bill Casamo

The National Electronics, Home/Office and Appliance Industries Division of the Anti-Defamation League (ADL) raised a record $550,000 for ADL 's fight against prejudice, bigotry and discrimination during a testimonial awards ceremony and dinner dance to honor Bill Casamo, Michael O'Hara and Phil Schoonover. ADL presented Bill Casamo, president of DirecTV Merchandising Inc. and executive vice president of DirecTV, with its American Heritage Award. Michael O'Hara, senior vice president at Thomson Consumer Electronics, received ADL's S. David Feir Humanitarian Award. Phil Schoonover, vice president of digital technology solutions at Best Buy, received the Patricia Rienzi Legacy Award. ADL Electronics, Home/Office and Appliance Industries division chairs

Bill Casamo, Executive Vice President, DIRECTV 1) How did 1998's financial turmoil affect your business? We have seen no impact-none whatsoever. 2) What's your forecast for 1999, and how will you adjust your business plan to address it? Continued growth. You could make a strong case that if the economy does soften people are still willing to spend money on high-value home entertainment, in contrast to other kinds of discretionary spending. We don't see potential economic uncertainty as a factor in our business--short-term or long-term. From a marketing standpoint, DIRECTV has reinvented itself just about every year. It has gone from educating consumers about digital broadcast satellite, to then

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