Blu-Ray

Steve Koenig is the senior director of market research at the Consumer Technology Association in Washington, DC.

Despite precipitous price drops and advancing features, Blu-Ray players have struggled on the sales shelf against standard DVD players this year. The reasons are many: higher prices, consumer confusion, thin title selection, pricier movies. The question now is when will the market opportunity shift from DVD to Blu-Ray?

Despite precipitous price drops and advancing features, Blu-Ray players have struggled on the sales shelf against standard DVD players this year. The reasons are many: higher prices, consumer confusion, thin title selection, pricier movies. The question now is when will the market opportunity shift from DVD to Blu-Ray?

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