Bob Bellack

NewEgg.com grabbed the industry’s attention last year by launching its national “Take it From a Geek” multimedia advertising campaigns, and ultimately compelling Best Buy to issue a cease-and-desist order for a television commercial that parodied its Geek Squad.

Newegg announced Monday that it has named Kunal Thakkar its new vice president of operations. He comes to the company from the fashion industry.

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