Bob Kron

Best When Super-Sized Bob Kron Director of Channel Marketing Plantronics In the world of fast food, increasing weight gain has led to a backlash against super-sized value meals. But in the wireless communications market, the value meal concept is just catching on. After all, you can't gain any weight from talking on a cell and your customers can get a great value for the dollars they spend. By "value meal," I mean the bundling of wireless phone accessories for a discounted value proposition rather than having the customer purchase the phone accessories á la carte. Current estimated accessory attach rates for wireless phones are very low. The

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