Bob Lawrence

Editor in chief of Dealerscope

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

Brand Source CEO Bob Lawrence, in a “State of the Group” report to his membership at its annual Summit in Orlando Tuesday, said that in a connected world, “consumers are still looking to buy at brick and mortar” – but he stressed that the experience has to be a premium one, and that consumers have to be ushered to dealers’ doors via a similarly premium online experience.

At the 2014 Summit & Expo convention in Orlando Monday, Brand Source’s Home Entertainment Source (HES) division and ProSource, which includes members of both HES and PRO Group, announced their merger as an entity with its own corporate status as ProSource under the Brand Source umbrella.

BrandSource CEO Bob Lawrence called on his group’s membership to seize on market trends that increasingly favor independent dealers and their strengths by embracing change through seeking logical expansions of their category selection and responding to the new shopping and product research behaviors of the mobile-device-equipped consumer.

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