Bob Willett

Supply chain management is not just a way to control expenses but also a way to increase sales and profits. While IT and operations executives are primarily involved in this area of specialization more and more, marketing and sales are discovering the value and return-on-investment (ROI) of managing the flow of goods and information between the factory and retailer, and ultimately into the hands of the consumer. For those who utilize supply chain management to its full potential, it has become a source of competitive advantage that needs to be understood and practiced throughout various levels of an organization. At the same time as

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