Brad Kruchten

“It’s a Kodak world,” stated Brad Kruchten, general manager, Kodak Retail Printing, at the company’s February 1 PMA press briefing. He was jokingly referring to a recent episode of Celebrity Apprentice in which Kiss lead singer Gene Simmons coined the phrase while attempting to sell Kodak printers to the public. However, judging from the company’s new solutions to help retailers take over the photo world, I mean, to improve their businesses, I’m guessing Kodak would like the tag line to stick. According to Kruchten, the company wants to return to a time (started by George Eastman) when consumers pushed a button and retailers

Gen X women, once known for their jaded worldviews and slacker boyfriends, are now the most sought-after demographic in digital imaging retail. These thirty-something professional women and mothers (nicknamed “Jennifer” by PMA, the Photo Marketing Association, a couple years back) are statistically the Americans most likely to turn their digital images into either a print or a high-margin specialty item. The trick for retailers, according to Kodak’s Brad Kruchten, is to get them past “likely” to actually spending time at a kiosk or online ordering site. “We need to give them an exciting way to memorialize their lives beyond a 4x6,” said Kruchten at

More Blogs