Brand Marketing

Increased competition and complexity keep us tossing and turning By Janet Pinkerton In terms of business, what keeps you awake at night? We asked this question to all the Dealerscope Editorial Advisory Board members. "My father-in-law said, 'Tell them you sleep like a baby and that you wake up every two hours screaming,'" quipped Albert Baker, executive VP of the distributor Warren's World. Baker, in early November, mulled who to believe about how to buy. "Every company was coming to us saying, 'There won't be any product for Christmas; buy now,'" he said. "You say to yourself, 'How could the economy

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