Our sister magazine Tell and its Technology Tell Network are proud to introduce the new In-Car Tech section, which has officially launched. The site is led by Editors Terry Miller and Brett Solomon, with stalwart automotive contributor Lyndon Johnson.
All of the talk of stopping the race to zero, commoditization, OEM Integration, leased vehicles with warranty considerations, and vehicle safety left Paul Pirro wondering: Can a high-end modular installation be performed on a modern luxury vehicle delivering killer sound quality and still be profitable? Moreover, Pirro, a volunteer firefighter wanted to be able to toss his firefighting gear in the trunk on his way home. He decided to take on the monumental challenge as a way to showcase the products and installation available at Tint World centers worldwide.
“Hi I just got this Mustang but it didn’t come with a remote. Can you help me?” Or, “Yo, I can’t believe I dropped the remote to my Equinox in the gas station toilet. The remote is done. And even if it wasn’t done, I wasn’t reaching in there to get it back. Can you help?”
Typical questions the typical 12-volt retailer gets at least once a week.
I thought we were more like electricians, not plumbers. Well, SYNCs have been clogging up all of the clout in the 12-volt world. Now its time for the aftermarket to come along and bring additional features and a better experience than the stock Ford unit. Kenwood and ADS through the iDataLink Maestro product line have created a breakthrough so now navigation can be offered on those SE model Ford Focuses (Foci?) or secretary-enabled V6 Mustangs.
It isn’t easy being a top-tier manufacturer of cutting-edge head units these days. It is even more difficult being automaker. They have to develop cutting-edge technology for vehicles that will hit streets years from today.